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BtoB Lead Management with Silverpop’s Vtrenz Solution
fSilverpop's Vtrenz solution is the leading on-demand lead management, marketing automation platform for BtoB companies, delivering true closed-loop marketing functionality. Leverage the Vtrenz solution to generate leads through landing pages, micro-sites, emails, direct mail and telesales campaigns. Maximize limited time and resources by sending leads through the Vtrenz automation engine for qualification, nurturing, scoring and routing. Increase revenue and accelerate the lead-to-sales timeline by enabling sales to focus only on highly qualified leads. Close the loop with substantiated metrics and detailed campaign ROI analysis information.
Are you right for Vtrenz?
Is a sophisticated marketing and lead management solution right for you? Take our quick quiz to find out.
| Are you a Business-to-Business marketer? | Yes | No |
| Does your organization utilize a network of dedicated sales representatives? | ||
| Are you responsible for generating leads and/or funneling active prospects to a sales or customer relationship department? | ||
| Does your sales force request more and higher qualified leads from marketing? | ||
| Would you characterize the buying cycle for your products or services as complex, with multiple stakeholders involved or significant research and contemplation generally undertaken prior to a close? | ||
| Do you have a need to nurture leads through different phases of the buying lifecycle? | ||
| Do you struggle to gain maximum efficiency from a centralized CRM system such as Salesforce.com, Microsoft Dynamics or Seibel Systems? | ||
| Would a seamless, automated CRM integration of prospects’ activities such as opened messages, Webinar registrations, white paper downloads and landing page visits, provide both you and your sales organization with a valuable view into the actions of “hot” and “not” prospects? |
If you answered "yes" to any of the above, you should investigate Silverpop’s Vtrenz solution, optimally suited for BtoB marketers managing high involvement sales cycles.
Vtrenz Building Blocks for Success
Integrated Multi-Channel Marketing: Execute and manage campaigns across multiple channels with one convenient tool. Combine Web activity tracking, permission-based email, direct mail, telesales, surveys and landing pages to maximize resources and ROI.
Data Management and List Segmentation: By centralizing your prospect and customer data in Vtrenz, you will have a complete marketing history of prospects and customers at your fingertips. Use that information and our advanced segmentation capabilities to create targeted campaigns.
CRM Integration: Integration capability to a CRM solution plays an important role in ensuring that marketing and sales stay in alignment. With a bi-directional flow of data between Vtrenz and your CRM solution, both sales and marketing are kept in sync on each other’s efforts, providing both sides clear visibility into all actions regarding a prospect.
Campaign Automation: Eliminate manual processes, save time and resources by automating the execution of campaigns based on user actions and rules that you define. Simply create your marketing campaign and watch it run.
Lead Management: Vtrenz delivers the only lead management solution to provide insight into a lead at all stages of its life cycle. Score the lead on both explicit and implicit activity information, deem the lead as marketing qualified, route qualified leads to sales, know when sales accepts the lead and when the lead comes to fruition in the form of won business revenue.
Campaign Analysis and ROI: You’ll no longer have to struggle to justify expenditures and prove ROI. Vtrenz ROI Insight™ gives you complete visibility into all the metrics needed to judge campaign performance. You can aggregate campaign information for comparison reporting and produce overall lead generation reports.
Intuitive Landing Page Application: Easily create and manage landing pages without HTML knowledge or reliance on your IT department. With the Vtrenz HTML editor, well branded and polished landing pages can be created in minutes.
Email Marketing: With Vtrenz, you can create, send and track attractive and personalized email marketing messages and campaigns without the help of your IT department by using a Web-based WYSIWYG content editor.
Digital Asset Library: Manage and store your assets and easily share them for use in creating marketing materials. And each time an asset is updated, Vtrenz automatically updates all uses with the current version—saving you time and frustration.
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Learn more about Silverpop’s Vtrenz solution
About Vtrenz, Inc.
Vtrenz, a Silverpop Solution, is the leading provider of on-demand marketing automation solutions, and empowers organizations of all sizes to generate demand for their products and services, close more sales and measure the impact of their marketing activities. Vtrenz’ integrated marketing automation platform allows marketers to create, execute and automate multi-channel marketing campaigns, score and route qualified leads to sales professionals and analyze marketing results through robust campaign analytics. Customers have access to additional services including world-class support, guidance from experienced marketing consultants, and live online training classes. For additional information about Vtrenz, go to www.vtrenz.com.
Visit us at www.vtrenz.com
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