
Data Integration
Silverpop's wide range of easily configurable features makes it an easy-to-use and powerful stand-alone product. But for those who need custom email marketing stats and data integration, our powerful technology can easily be integrated with other best-of-breed enterprise applications. Integrating email marketing and Web analytics along with other valuable customer data with Silverpop will take your email campaigns to a whole new level of sophistication and success.
Silverpop offers both automated batch processing (via secured FTP) for periodic or nightly data integration, and real-time application-level integration using our XML API library. Our experts can work with you to determine which solution best fits your email management needs.
API Set
Silverpop’s XML API library provides an efficient mechanism to accomplish nearly any automation and integration solution to enhance email management.
Web Analytics Partners
Silverpop believes that the opportunity for increased returns derived from using email marketing techniques in conjunction with Web analytics data should be made available to all clients regardless of which analytics firm they use. Consequently, Silverpop has partnerships and/or extensive integration experience with many of the top Web analytics, CRM and sales force automation applications. To learn more, please visit our Silverpop Partners page, click here.
Custom Application Development
Silverpop has extensive experience with custom application development. We have built co-registration sites, e-coupon applications, quote and estimate delivery systems, and a host of other specialized systems to help our customers achieve their program goals. Talk to us about how we can help you with specialized programs for integrating email marketing and Web analytics, or to create unique analysis of email marketing stats for improved email management.